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List Building
(See List-Building Tools
Below Article)
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Get Your Subscribers Begging For More
Just
as an experiment, a friend
of mine subscribe to ten different opt-in e-mail marketing lists to see
which ones are effective. Many websites and online businesses have
resort ed
to sending promotional
materials to people who have subscribed to them in an effort to boost
their sales or traffic. Opt-in email marketing sends newsletters,
catalogs updates and many more promotional materials to website
visitors who have agreed to be updated whether monthly, weekly or
semiannually.
Through
e-mail, an internet user
that is on the list will receive their updates through email. If a
promotional material piques their interest they will go to the site to
learn more or to purchase outright. For the website operators or
owners, this is a chance to remind their list of their existence and
parlor their wares. With the numerous sites in the internet
that offers the same products or services in one way or the other, the
competition can get pretty tight and it is easy to be forgotten.
Back
to my experimenting friend, he tried to find out which opt-in marketing
strategies grabbed a person into begging for more. Some would send in
very simple fashion, some would very outlandish while there are some
that would just lie in between. The differences could easily be noticed
and some have gotten the idea of an effective opt-in marketing
strategy. He dubbed them effective because he felt like he just
couldn’t wait to go their site and learn more, the more
persuasive ones even got him halfway to reaching for his wallet and to
his credit card before he realized this was only for an experiment.
Many
companies and site present their promotional materials in a wide
variety of concepts. Each has their own distinctive style and designs,
but more than the outline and the presentation, the content and the
articles are what keeps the attention of your potential customer locked
on to your opt-in marketing medium. Creativity is the key here.
From
talking to many satisfied opt-in list subscribers and forums, I have
learned of what is essential in opt-in marketing and what makes the
subscribers begging for more instead of lining up to unsubscribe.
Keep
your promotional materials light, creative and original. Many people
are stressed out as it is. Getting a stuffy business proposal rather
than a light hearted e-mail may just agitate them more. A warm friendly
smile or banter is always more welcome than a serious business meeting
or proposal. While you do want your customers to take you and your
products and services seriously, you also want to show them that you
know how to have fun.
Splash
some color in your emails as well as provide some photos and articles
that can be related to you but show good news or good light hearted
images as well. Provide a newsletter or promotional materials that will
keep them in a light mood. Make your materials eye catching and
grabbing that they wont be able to take their eyes of them. Pique their
interests.
Have
good content and article, even if it means investing in an experienced
and professional copy writer to write them for you. An effective copy
writer should be able to build trust between you and your customers.
They should be able to establish your credibility in what they write.
It must be informative but not too stuffy. Let go of the professional
jargons and “talk“to your recipients.
A good
article and content should be able to outline the benefits of your
product and services and why they need what you are offering. But do
not look to be overeager and too persuasive. It should be able to
entertain as well as lead them to buying from you.
Your
promotional materials should be clear. Don’t leave people
guessing. You should lead them to you and not vice versa. Explain to
them what they need to do in a manner that won’t be
confusing. Try to anticipate also what your target client needs. Do
your research and information gathering, many sites will be able to
help you with that.
Provide clear and crisp images of what you are offering. If the people
know what you have for them, they are more likely to beg for more. For
example, if you are selling a car, provide them photos but only enough
to encourage them to go to your site for more.
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